YouTube Engagement Calculator
Work out like rate, comment rate, engagement rate and views per subscriber from a video's public numbers -- with a plain explanation of each metric.
Video or Channel Numbers
Use numbers from the same video (or the same period) so the rates make sense.
Estimate note: Engagement metrics describe the numbers you enter. There is no official YouTube "engagement rate" formula, and no universal benchmark for a good rate.
Results
Like rate
Comment rate
Engagement rate
Views per subscriber
What the metrics mean
- Like rate = likes ÷ views × 100 -- the share of views that led to a like.
- Comment rate = comments ÷ views × 100 -- how often viewers commented.
- Engagement rate = (likes + comments) ÷ views × 100 -- a simple combined measure using public counts. Shares and watch time are not public, so they are not included.
- Views per subscriber = views ÷ subscribers -- how the view count compares with the channel's size. Many views come from non-subscribers, so this can be above 1.
How this calculator works
The calculator divides public interaction counts by views: like rate = likes ÷ views × 100, comment rate = comments ÷ views × 100 and engagement rate = (likes + comments) ÷ views × 100. Views per subscriber = views ÷ subscribers. These are simple, transparent ratios using the numbers you enter. YouTube does not publish an official engagement-rate formula, and other tools may define it differently (for example by dividing by subscribers), so compare like with like. To look up a specific channel's public statistics, use the YouTube Channel Analyzer; see all YouTube Tools.
What is a good YouTube engagement rate?
There is no universal benchmark. Rates vary with niche, video length, audience, channel size and how old the video is -- newer videos and smaller, loyal communities often show higher rates. The most useful comparison is against your own previous videos.
Why divide by views rather than subscribers?
Views reflect everyone who watched, including non-subscribers, so a per-view rate is easier to compare between videos. The views-per-subscriber ratio is shown separately for the subscriber comparison.
Why are shares and watch time not included?
They are not publicly visible on YouTube. Creators can see them in YouTube Studio, but this calculator only uses counts anyone can see: views, likes, comments and subscribers.
Is my data saved?
No. Everything is calculated in your browser, and the numbers you enter are not sent to our servers, stored, or included in analytics.
Disclaimer: These metrics are for general information only and are based solely on the numbers you enter. See our Disclaimer and Terms of Use for more detail.